JOUR 340 - Public Relations Writing:Techniques and Style

Institution:

Western Illinois University

Subject:

Description:

Techniques of public relations writing for print and broadcast media, and for special audiences; public relations research; legal considerations. Writing Instruction in the Discipline (WID) course. Prerequisites: Jour 121 or consent of instructor. Creative Strategy in Advertising. (3) Techniques and strategies used to create advertising including those related to design, graphics, makeup, and production. Prerequisite: Jour 121 and 331, or consent of instructor. Advertising Media Planning. (3) Analysis of the various advertising media in terms of markets served, client needs, media interactions, and message factors considered in the planning and selection of media. Prerequisites: Jour 121 and 331, or consent of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wiu.edu

Phone Number:

(309) 295-1414

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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