FCS 331 - Consumer Economics

Institution:

Western Illinois University

Subject:

Description:

Inter-relationship of environments and the consumer. Consumer wants, marketing, buying practices, labels, standards, and protective legislation which affect the consumer. Prerequisites: 3 s.h. of economics; junior standing or above or permission of the instructor. Hospitality Financial Systems. (3) Introduction to the principles and procedures employed in the Uniform System of Accounts for the Lodging Industry (USALI). Prerequisites: FCS 250, 251, 255. Hospitality Promotions. (3) Study of marketing concepts, methods, and techniques used in the hospitality industry with emphasis on event promotion, customer retention, research and data analysis. Prerequisite: FCS 255.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wiu.edu

Phone Number:

(309) 295-1414

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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