BA 426 - Consumer Behavior

Institution:

Worcester State University

Subject:

Description:

Prerequisite: BA 318 The analysis of the consumer decision process as it affects marketing management decisions. Major factors of influence in this process will be studied including culture, social class, family, and reference groups. Offered every 3 years. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.worcester.edu

Phone Number:

(508) 929-8000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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