MARKETING 142 - Consumer Behavior

Institution:

George Washington University

Subject:

Description:

Perry and Staff Social, cultural, and psychological factors influencing the behavior of consumers. Models of buyer behavior, consumption patterns, market segmentation, attitude formation and change, brand loyalty, adoption of innovations, and store choice decisions. Marketing management and public policy implications of consumer research. (Fall and spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gwu.edu

Phone Number:

(202) 994-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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