MARKETING 159 - Marketing:Strategic Planning

Institution:

George Washington University

Subject:

Description:

Dyer, Liebrenz-Himes, Rau The capstone course for marketing majors. Analytical integration of material covered in previous marketing courses. Marketing strategy literature, financial dimensions of marketing decisions, and comprehensive cases. Prerequisite: Mktg 142, 143, 148 or 150, and one additional marketing major field course. (Fall and spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gwu.edu

Phone Number:

(202) 994-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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