MARKETING 143 - Marketing Research

Institution:

George Washington University

Subject:

Description:

Rau and Staff Basic methods and techniques of market research. Designing a marketing research project: research questions, secondary and syndicated data, primary data collection approaches, data analysis and report presentation. Focus group interviews, questionnaire construction, statistical software packages. Prerequisite: BAdm 54, Stat 51. (Fall and spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gwu.edu

Phone Number:

(202) 994-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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