INTERNATIONAL BUSINESS 168 - Foreign Market Analysis

Institution:

George Washington University

Subject:

Description:

Robles Project course involving global market research for target market selection, market entry strategy and in-country marketing plan development and financial implications of recommended global marketing strategy. Focus on consulting process as ancillary component. Prerequisite: IBus 160, 166.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gwu.edu

Phone Number:

(202) 994-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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