MUC U106 - The Music Industry

Institution:
Northeastern University
Subject:
Description:
Presents a structural overview of the music and entertainment industries. The multi-billion-dollar global music business is a pervasive element in our economy and society. Major business elements of music and entertainment regularly move from the industry press (focusing on competition and industry change) to the business pages (often about major artist sponsorships, ticket price hikes, changes in distribution, copyright, merchandising, etc.) and occasionally to the front page (e.g., the technological impact on the music industry). Focuses on the issues and challenges for managing within this changing and complex competitive environment. Emphasizes contemporary music business practices and includes topics such as the industry structure, business and legal affairs, recording contracts, royalties, manufacturing, distribution, promotion, the role of managers and intermediaries, publicity, advertising, licensing, and piracy.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(617) 373-2000
Regional Accreditation:
New England Association of Schools and Colleges
Calendar System:
Semester

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