MAR U103 - Principles of Marketing

Institution:

Northeastern University

Subject:

Description:

Using lectures, readings, and small-group discussions, covers the role of marketing in contemporary society, in the business enterprise, and in the nonprofit organization. Considers the planning, operations, and evaluation of marketing and promotional efforts necessary for the effective marketing of consumer and industrial products and services in both profit and nonprofit organizations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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