MKTG 3627 - Product and Price Policies

Institution:

University of Connecticut-Avery Point

Subject:

Description:

(227) First or second semester. Three credits. Prerequisite: MATH 1071 or 1122 or 1132; STAT 1000QC or 1100QC; MKTG 3101 or BADM 3750; open to juniors or higher. Consideration in depth of the product and price variables as elements of marketing strategy and tactics. Emphasis will be placed on conceptual as well as decision-making aspects. The roles of technology, social change, innovation and creativity are included in the treatment of product. Institutional, behavioral, governmental and economic factors are included in the treatment of price.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uconn.edu

Phone Number:

(860) 486-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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