MKTG 3208 - Consumer Behavior

Institution:

University of Connecticut-Avery Point

Subject:

Description:

(208) Either semester. Three credits. Prerequisite: MKTG 3101; open to juniors or higher. Not open for credit to students who have passed, or are currently enrolled in, MKTG 3209. The analysis of consumer decision processes as they relate to marketing management decision areas. Several models of consumer behavior are studied as are the psychological phenomena of learning, motivation, and attitude development, and the sociological influences of social class, reference groups and culture.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uconn.edu

Phone Number:

(860) 486-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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