MKTG 3260 - Marketing Research

Institution:

University of Connecticut-Avery Point

Subject:

Description:

(280) Either semester. Three credits. Prerequisite: MKTG 3101 and OPIM 3103; open to juniors or higher. Covers strategies and techniques for obtaining and using market information from consumer and businessto- business markets. Emphasis on: translating managerial problems into research questions, designing research, selecting alternate research methods, and analyzing and interpreting market research data. Students gain hands on, computer based experience in analyzing market data.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uconn.edu

Phone Number:

(860) 486-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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