MKTG 3453 - Advanced Professional Sales

Institution:

University of Connecticut-Avery Point

Subject:

Description:

(253) Either semester. Three credits. Prerequisite: MKTG 3101 or BADM 3750 and MKTG 3452 and consent of instructor; open to juniors or higher. Focuses on three major issues: using current technology to maximize sales efforts' effectiveness and efficiency, introducing the concepts of Customer Relationship Management (CRM) and team selling concepts and practices. As an experiential course, its focus is on using the tools to enhance the selling process and includes such topics as: consumer databases, communicating with diverse and widely distributed customers efficiently, using CRM technology, concepts of team selling and expanding on the concepts mastered in Professional Sales I. Learning tools will include: work groups, case studies, and special projects and a team selling role-play.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uconn.edu

Phone Number:

(860) 486-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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