MKTG 3101 - Introduction to Marketing Management

Institution:

University of Connecticut-Avery Point

Subject:

Description:

(201) Either semester. Three credits. Prerequisite: ACCT 2001; ECON 1200 or both 1201 and 1202; ENGL 1010 or 1011 or 3800; MATH 1071, or 1122 or 1132; STAT 1000 or 1100; open to juniors or higher. Not open to students who have passed or are taking BADM 3750. An introduction to the marketing system, its foundations and institutions. Students are exposed to product, promotion, price, distribution decision areas, strategic alliances, relationship marketing, and total marketing quality.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uconn.edu

Phone Number:

(860) 486-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.