MKTG 3209 - Industrial Buyer Behavior

Institution:

University of Connecticut-Avery Point

Subject:

Description:

(209) Either semester. Three credits. Prerequisite: MKTG 3101; open to juniors or higher. Not open for credit to students who have passed, or are currently enrolled in, MKTG 3208. Provides an analysis of industrial markets and develops the tools required to thoroughly analyze these markets for marketing strategies. Differences between consumer and industrial products and services will be emphasized. Emphasis will be on high technology products and services.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uconn.edu

Phone Number:

(860) 486-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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