COMM 4800 - Communication Processes in Advertising

Institution:

University of Connecticut-Avery Point

Subject:

Description:

(280) (Formerly offered as COMS 220.) Either semester. Three credits. Prerequisite: COMM 1300, 3100 and 3300; open to juniors or higher. Covers communications theory relevant to advertising, with specific application to the creative elements of art and copy. Students create actual print advertisements and radio commercials.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uconn.edu

Phone Number:

(860) 486-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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