BADM 3755 - Marketing on the Internet

Institution:

University of Connecticut-Avery Point

Subject:

Description:

(265) Either semester. Three credits Prerequisite: MKTG 3101 or BADM 3750; open to juniors or higher. Not open to students who have passed or are taking MKTG 3665. May not be used to satisfy Junior-Senior level major requirements of the School of Business. Topics include comparisons of business models in physical space and cyberspace and integration of marketing efforts among the world-wide-web, and other means of communications, distribution, and selling. Relies on the Internet as a teaching tool. Students need access to a computer with an Internet Browser.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uconn.edu

Phone Number:

(860) 486-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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