CMN U631 - Crisis Communication and Image Management

Institution:

Northeastern University

Subject:

Description:

Examines how organizations communicate to internal and external audiences in times of crisis. Explores methods of preparing for such crises, how to identify internal and external stakeholders, and how to reach these audiences. Case studies are used to analyze how other organizations have successfully and unsuccessfully responded to crises.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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