CMN U401 - Advertising Principles and Practices

Institution:

Northeastern University

Subject:

Description:

Examines the development, procedures, economic functions, and responsibilities of advertising; explores planning, research, production, and other elements that go into successful advertising. Covers the preparation of advertising for print and broadcast media including campaign planning, space and time buying, and scheduling. Includes product research, consumer surveys, and how to measure the effects of advertising.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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