AFR U472 - Black Consumer Trends

Institution:

Northeastern University

Subject:

Description:

Examines consumption patterns among U.S. African Americans by class, age, gender, and region. How do producers of goods and services determine what black consumers will buy Do corporations and advertisers attempt to steer and shape the behavior of black consumers Have black consumers mobilized their consumption power to shape or influence corporate or public policy

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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