PSY U312 - Psychology of Advertising

Institution:

Northeastern University

Subject:

Description:

Explores how advertising works to influence behavior, and why some ads are memorable and others are forgettable, through the lens of cognitive psychology. Like it or not, advertising is everywhere. Examines popular ads and some of the students' favorites and analyzes their effectiveness using basic principles of cognitive science such as attention, memory, and reasoning.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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