JRN U627 - Critical Thinking about Public Relations Strategies

Institution:

Northeastern University

Subject:

Description:

Designed to bring together upper-level students from multiple disciplines who are interested in taking a microscopic view of how issues are purposefully driven by professionals interested in promoting causes, political candidates, public policy, and corporate image. How did Megan's Law pass Why did Johnson & Johnson Co. successfully emerge from the Tylenol crisis of the 1980s and Firestone/Bridgestone nearly collapse after the tire recall a few years ago Is it a candidate's stance on issues or public image that wins an election Public relations professionals plan campaigns that have important social, political, and legal implications and consequences. Requiresstudents to follow current issues and dissect significant past campaigns. Knowledge of public relations tactics is helpful but not necessary.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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