TEN U301 - Opportunity Assessment in a Technology-Based Firm

Institution:

Northeastern University

Subject:

Description:

Explores how to determine customer needs and assess market potential for a new product. Examines techniques for matching product specifications to customer needs. Explores the concept that a product is not just a physical entity but also consists of the product's features, such as warranties, delivery systems, and the nonphysical attributes of pricing, placement, and brand positioning. Mixes theory, techniques, and cases tailored to focus on technology-based products.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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