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Institution:
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Northeastern University
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Subject:
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Description:
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Focuses on developing and implementing long-term strategy for businesses. Complementing the internal growth focus of ENT G208, this course examines how businesses grow in the context of the external environment. Environmental, macroeconomic and competitive analysis, industry structure analysis, and an evaluation of current and future resources available to a firm together help determine strategy choices in a world characterized by alliances, outsourcing, and mergers and acquisitions. Leadership, organizational structure, business processes, the quality of human capital, corporate social responsibility, and reward systems all affect strategy implementation. Measurement and control systems help determine strategic plan achievement and create a feedback loop for revising strategicplans for future periods. Case studies and research papers are complemented by the continuation of the Business Plan Project begun in ENT G208.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(617) 373-2000
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Regional Accreditation:
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New England Association of Schools and Colleges
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Calendar System:
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Semester
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