MKT G223 - Brand and Advertising Management

Institution:

Northeastern University

Subject:

Description:

Designed to provide an in-depth understanding of the brand-building process. Exposes students to the concepts, theories, principles, and terminology of brand management. Discusses brand equity. Also explores one very important tool used by brand managers, advertising. Covers such issues as target market identification, message strategy, media choice, and advertising evaluation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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