CBA G250 - Comprehensive Industry Analysis:Medical Devices Industry

Institution:

Northeastern University

Subject:

Description:

Provides a comprehensive industry analysis of the medical device industry. Examines the interaction and interdependence of business functions to obtain a comprehensive view of the operations of one or more companies within this growing industry. Using a basic business-planning outline, students explore the focus of the medical devices industry (the problem), the products and services offered within the industry (the solution to the problem), the market, and the companies that serve the market. Gives students the opportunity to see how the five major business disciplines (sales/marketing, operations, finance, development, and human resources) function within the industry. Sales/industry trade association representatives and company representatives appear as guest speakers.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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