CBA G225 - Online Marketing Research

Institution:

Northeastern University

Subject:

Description:

Explores current industry best practices in conducting quantitative surveys using the Internet. The Internet has transformed how marketing research is conducted and reported and offers the promise of better, faster, and cheaper collection and delivery of survey data and findings. Includes an overview of the online research market, best practices in online research, and online reporting and analysis.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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