CBA G230 - Evolution of the Internet as a Marketing Medium

Institution:

Northeastern University

Subject:

Description:

Discusses current issues in electronic marketing/ e-business. Explores recent trends such as continuing e-business and Internet marketing activities beyond the bursting of the dot-com bubble. Examines how firms currently use the Internet to improve marketing strategy and enhance customer relationships. Investigates the role of trust in Internet marketing strategies and identifies factors that influence customer perceptions of trust. Presents ways in which trust can be built in e-business relationships with customers and business partners.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.