CBA G292 - Introduction to Qualitative Interviewing

Institution:

Northeastern University

Subject:

Description:

Exposes students to qualitative marketing research as well as the practice of designing and conducting one of the most popular qualitative data collection methods-interviewing. Includes discussion distinguishing qualitative from quantitative research, situations where qualitative research is important, selecting appropriate formats, and introducing the method of qualitative interviewing.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.