ENT G208 - Innovation and Enterprise Growth

Institution:

Northeastern University

Subject:

Description:

Explores the challenges and processes for harnessing technological innovation for corporate growth. Integrates innovation in four key dimensions: markets and users, technology (for both products and services), organization, and business models. Uses readings, cases, and exercises to teach students how firms from different industries accelerate corporate growth by internally generating new products and services and how to do this fast and efficiently by leveraging their skills, product technologies, and production processes into growth opportunities. Features a team-based applied project in corporate entrepreneurship. Offers students an opportunity to develop fully featured business plans using business planning tools from CBA G202. Focuses on growth through internal development, as opposed to mergers and acquisitions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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