CBA G251 - The Dynamics of Pricing

Institution:

Northeastern University

Subject:

Description:

Designed to teach the strategy and tactics of pricing. There are many business courses that teach about managing innovation, lean manufacturing, finance and accounting, and advertising and promotion. Yet, if firms fail to price their products and services properly, the consequences to their profitability are severe. This course explores why pricing is often ineffective and presents the discipline of strategic pricing. Examines how costs affect pricing decisions and how to price for profit. Analyzes the impact of pricing decisions on customers and the competition.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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