MGMT 3234 - Opportunity Generation,Assessment,and Promotion

Institution:

University of Connecticut-Tri-Campus

Subject:

Description:

(234) Semester by arrangement. Three credits. Prerequisite: ACCT 2101; FNCE 3101; BLAW 3671 or 3175; OPIM 3103; MGMT 3101; MKTG 3101; open to juniors or higher. It is recommended that students take MKTG 3101 prior to or concurrent with MGMT 3234. A hands-on experience in opportunity development, exposing students to three distinct modules. The first, creativity and innovation, stimulates the flow of ideas. The second, feasibility analysis, runs these ideas through a comprehensive assessment framework. The third module, getting the first customer, focuses on the initial sales and marketing process needed to get the idea off the ground.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uconn.edu

Phone Number:

(860) 486-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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