BADM 3750 - Introduction to Marketing Management

Institution:

University of Connecticut-Tri-Campus

Subject:

Description:

(250) Either semester. Three credits. Prerequisites: ACCT 2001, ECON 1200 or both 1201 and 1202; MATH 1070 or MATH 1071; STAT 1000 or 1100; open to juniors or higher. Not open to students who have passed or are taking MKTG 3101. Will not substitute for MKTG 3101 for students who enter the School of Business. May not be used to satisfy Junior- Senior level major requirements of the School of Business. An introduction to the marketing system, its foundations and institutions. Students are exposed to product, promotion, price, and distribution decision areas, strategic alliances, relationship marketing, and total marketing quality.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uconn.edu

Phone Number:

(860) 486-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.