BUS 430 - Principles of Public Relations

Institution:

The College of Saint Scholastica

Subject:

Description:

FALL This course reviews public relations principles and practices in the modern world of marketing and management. It covers how government, employee, investor, community, marketing, non-profit and corporate public relations practices differ yet communicate a consistent positioning of the organization. This course emphasizes a case history approach that focuses on public relations programming, emphasizing how research, planning, communication, and measurements fit together to give a practical overview of the public relations process. Offered alternate years (Fall 2009).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.css.edu

Phone Number:

(218) 723-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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