MGTS 4711 - Business-to-Business Marketing

Institution:

University of Minnesota-Twin Cities

Subject:

Description:

Marketing goods and services to organizations. Emphasis on differences between marketing to organizations and consumers. Derived demand, long-term trade relationships, contact, negotiations, channels, promotion, physical distribution, product development, markets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www1.umn.edu/twincities/index.php

Phone Number:

(612) 625-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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