MGTS 4731 - Consumer Behavior

Institution:

University of Minnesota-Twin Cities

Subject:

Description:

Buyer behavior and implications for marketing strategy. Emphasis on information processing concepts, influences on behavior, and decision-making processes from both conceptual and pragmatic perspectives. Students requiring graduate credit must complete additional coursework.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www1.umn.edu/twincities/index.php

Phone Number:

(612) 625-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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