MGTS 4781 - Marketing Management and Strategy

Institution:

University of Minnesota-Twin Cities

Subject:

Description:

Planning, directing, and controlling an organization's marketing activity, including formulating marketing objectives, strategy, and tactics. Interpretation of information in decision making and strategy formulation. Case analysis used to develop marketing problemsolving, communication, and organization skills.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www1.umn.edu/twincities/index.php

Phone Number:

(612) 625-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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