MKT 450 - Buyer Behavior And Market Anaysis

Institution:

University of Dayton

Subject:

Marketing

Description:

Integration of theoretical components of buyer behavior and marketing research. Emphasis placed on how marketing managers use concepts from these bodies of knowledge to make better decisions. Topics include common processes and methods of contemporary market research, analysis of purchase decisions, market research techniques used to gather information about purchase decisions, and use of information to formulate and implement a marketing strategy. Prerequisite(s): MKT 301; junior standing; MKT major.

Credits:

6.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udayton.edu

Phone Number:

(937) 229-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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