MKT 330 - Services Marketing

Institution:

University of Dayton

Subject:

Marketing

Description:

Basic concepts of services marketing including discussion of marketing concepts and their management implications in services organizations, the scope of ethics and social responsibility at the national and global levels, and how the external environment, both domestic and international, influences organization strategy. Prerequisite(s): MKT 300 or 301.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udayton.edu

Phone Number:

(937) 229-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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