TOYD 450 - Toy Industry Practices

Institution:

Otis College of Art and Design

Subject:

Description:

This course provides an introduction to marketing and product management within the toy industry. Discussion focuses on the four guiding principals of brand management: product, packaging, placement, and promotion. Various topics include consumer behavior, market research, product design, pricing, retail sales, merchandising, advertising, and promotions.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.otis.edu

Phone Number:

(800) 527-6847

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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