ADVT 241 - Deep Brand Dive

Institution:

Otis College of Art and Design

Subject:

Description:

This course is designed to help broaden the students' exposure to strategy and high-level advertising issues. It will look at the demographic, psychographic and attitudinal behavior of the consumer. The class provides a context for how the creative team can think about what came before the creative brief when considering directions and options.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.otis.edu

Phone Number:

(800) 527-6847

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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