ADVT 240 - Advertising Workshop

Institution:

Otis College of Art and Design

Subject:

Description:

This course introduces students to the world of advertising. Students experience the intersection and difference between graphic design and advertising. They look at some famous ad campaigns to learn why they were successful and how they affected American culture. Art director/copywriter guest speakers along with field trips to some of the most well known and award winning ad agencies in the LA area are scheduled. Students discover what it is to work in an agency environment with real advertising assignments.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.otis.edu

Phone Number:

(800) 527-6847

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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