ADVT 351 - Copy Concepts in Advertising Writing

Institution:

Otis College of Art and Design

Subject:

Description:

Students work on developing and analyzing writing styles with an emphasis on the interactivity of image and text as experienced by varied and specific audiences. Students learn about editing as they begin to approach writing as a powerful tool of persuasion and entertainment.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.otis.edu

Phone Number:

(800) 527-6847

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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