ADVT 302 - Advertising and Art Direction I

Institution:

Otis College of Art and Design

Subject:

Description:

An exploration of advertising through projects that call for brand recognition and marketing strategies with an emphasis on defining and articulating compelling concepts. Students analyze advertising styles, develop concepts with "roughs," experiment with copy and practice their presentation skills. Prerequisite: COMD207/208 Communication Studio I/II.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.otis.edu

Phone Number:

(800) 527-6847

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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