MKTG 3650 - Foundations of Marketing Practice

Institution:

University of North Texas System

Subject:

Description:

3 hours. Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs. Prerequisite(s): junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

untsystem.unt.edu/

Phone Number:

(214) 752-8585

Regional Accreditation:

Southern Association of Colleges and Schools

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