JOUR 4450 - Case Studies in Public Relations

Institution:

University of North Texas System

Subject:

Description:

4 hours. (3;1) Application of public relations principles to cases and problems; analysis of case histories; emphasis on strategic planning and execution of public relations activities, objectives and evaluation of programs. Students shadow professionals at non-profit organizations, PR agencies and corporations in the Dallas-Fort Worth area. Prerequisite(s): journalism major or minor status; JOUR 2420.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

untsystem.unt.edu/

Phone Number:

(214) 752-8585

Regional Accreditation:

Southern Association of Colleges and Schools

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