JOUR 2420 - Principles of Public Relations

Institution:

University of North Texas System

Subject:

Description:

3 hours. Principles, techniques and ethics used in research, planning, communicating and evaluating public relations programs for corporations, PR agencies, non-profits, government, educational institutions, civic organizations and others. A survey of the history and development of the profession in the United States, with emphasis on recent technological changes and challenges in a pluralistic society. Basic PR writing forms introduced.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

untsystem.unt.edu/

Phone Number:

(214) 752-8585

Regional Accreditation:

Southern Association of Colleges and Schools

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