JOUR 4012 - Direct Response

Institution:

University of North Texas System

Subject:

Description:

3 hours. Provides a review of general principles of direct response as introduced in undergraduate and graduate courses. Students develop a working understanding of the applications of direct response principles and practices to all functions of the communications field (advertising, public relations, marketing, advertising design, printing, broadcast news, etc.). Prerequisite(s): journalism major or minor status, or consent of department.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

untsystem.unt.edu/

Phone Number:

(214) 752-8585

Regional Accreditation:

Southern Association of Colleges and Schools

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