BA 322 - Consumer Behavior

Institution:

The University of Montana

Subject:

Description:

This course focuses on the understanding of consumer behavior, how and why buyers make purchase decisions, how they think, feel, and act before, during and after the puchase. Discussion will deal with the influences that affect these behaviors and how the firm can make decisions about the 4Ps that will ultimately lead to the consumer's purchase. Prerequisite: BA 306. Spring semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umt.edu

Phone Number:

(406) 243-0211

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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