BA 401 - International Marketing

Institution:

The University of Montana

Subject:

Description:

This course continues where the principles of marketing and international business leave off and addresses global issues and describes concepts relevant to all international marketers. Emphasis is on the stratigic implications of competition in different counrty markets. This environmental/cultural approach permits a truly global concentration where one is not limited to any specific nation or singular way of doing business. Prerequisite: BA 306. Fall semsester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umt.edu

Phone Number:

(406) 243-0211

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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